[vc_row row_height_percent=»50″ override_padding=»yes» h_padding=»2″ top_padding=»3″ bottom_padding=»3″ back_color=»color-wayh» back_image=»11419″ overlay_color=»accent» overlay_alpha=»90″ gutter_size=»3″ shift_y=»0″][vc_column column_width_percent=»100″ position_vertical=»bottom» style=»dark» overlay_alpha=»50″ gutter_size=»3″ medium_width=»0″ shift_x=»0″ shift_y=»0″ zoom_width=»0″ zoom_height=»0″ width=»1/1″][vc_custom_heading heading_semantic=»h1″ text_size=»fontsize-338686″ text_height=»fontheight-179065″ text_font=»font-762333″ text_weight=»700″ sub_reduced=»yes»]Research
and strategy.[/vc_custom_heading][/vc_column][/vc_row][vc_row row_height_percent=»0″ override_padding=»yes» h_padding=»2″ top_padding=»3″ bottom_padding=»3″ overlay_color=»color-xsdn» overlay_alpha=»70″ gutter_size=»100″ border_color=»color-gyho» border_style=»solid» shift_y=»0″ style=»inherited» row_name=»Welcome» css=».vc_custom_1438176136018{border-bottom-width: 1px !important;}»][vc_column column_width_percent=»100″ overlay_alpha=»50″ gutter_size=»1″ medium_width=»0″ shift_x=»0″ shift_y=»0″ z_index=»0″ width=»1/1″][vc_row_inner row_inner_height_percent=»0″ overlay_alpha=»50″ gutter_size=»4″ shift_y=»0″][vc_column_inner column_width_percent=»100″ gutter_size=»3″ overlay_alpha=»50″ medium_width=»0″ mobile_width=»0″ shift_x=»0″ shift_y=»0″ z_index=»0″ width=»1/4″][vc_custom_heading text_size=»h4″ text_font=»font-762333″ text_transform=»capitalize» text_align=»text-left» text_uppercase=»» subheading=»Understanding your audience is central to establishing how best to communicate with them. We use research to inspire new ways of connecting with people.»]Research[/vc_custom_heading][vc_separator][uncode_list icon=»fa fa-check2″ icon_color=»accent»]
- Customer segmentation
- Depth interviews
- Ethnography
- Group discussions
- Journey mapping
[/uncode_list][/vc_column_inner][vc_column_inner width=»1/4″][vc_custom_heading text_size=»h4″ text_font=»font-762333″ text_transform=»capitalize» text_align=»text-left» text_uppercase=»» subheading=»We help brands to identify and articulate their purpose, by looking to research, studying the landscape and taking the time to get to know their organisation.»]Strategy[/vc_custom_heading][vc_separator][uncode_list icon=»fa fa-check2″ icon_color=»accent»]
- Brand positioning
- Brand purpose
- Brand promise
- Brand values
- Brand voice
[/uncode_list][/vc_column_inner][vc_column_inner width=»1/4″][vc_custom_heading text_size=»h4″ text_font=»font-762333″ text_transform=»capitalize» text_align=»text-left» text_uppercase=»» subheading=»Understanding your audience is central to establishing how best to communicate with them. We use research to inspire new ways of connecting with people.»]Management[/vc_custom_heading][vc_separator][uncode_list icon=»fa fa-check2″ icon_color=»accent»]
- Operation plans
- Strategic plans
- Succession plans
- Business planning
- Budgets
[/uncode_list][/vc_column_inner][vc_column_inner width=»1/4″][vc_custom_heading text_size=»h4″ text_font=»font-762333″ text_transform=»capitalize» text_align=»text-left» text_uppercase=»» subheading=»We help brands to identify and articulate their purpose, by looking to research, studying the landscape and taking the time to get to know their organisation.»]Design[/vc_custom_heading][vc_separator][uncode_list icon=»fa fa-check2″ icon_color=»accent»]
- Brand identity
- Brand guidelines
- Campaign creative
- Digital design
- Experience mapping
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